Client
WNOW

Scope
Visual Branding
Web Design
Television Commercial
Illustration
Marketing Collateral

WNOW has created a community that is steadily gaining momentum with groups growing nationwide and meeting at sunrise to connect, exercise and support.

WNOW men explore in a fun way what it means to be a better man, tackling challenges together and focusing on improving their mental, physical, and emotional health to be the best role model they can be for themselves and all those around them. It is a community where men explore what it means to be a better person. A better partner, brother, father, son, mate, and kinder to oneself. Members are tackling challenges together and focusing on improving their mental, physical, and emotional health to be the best role model they can be for themselves and all those around them.

We were very excited to be able to help bring this brand to life at a time when what it means to be a man is changing rapidly and with clients keen to make positive change in the world, and for their members.

It was important that WNOW’s core values were expressed visually in a way that appealed to future-focused men of all ages and was able to be rolled out through signage, merchandise, website and social media in a readily recognisable and cohesive way. We wrote copy that demonstrated strength and openness and provided an animated backdrop to tell the story of what being part of the community was like without words.

In creating the website, we were mindful that it should provide an easy to navigate experience for for the public, but also for the client, as they regularly update event galleries and information across the site.

Since launching, WNOW’s public profile has rapidly increased and the response to the branding has been extremely positive.