Client
TMNZ

Scope
Logo
Brand Indentity
Web Design
Video
Animation

For over 20 years TMNZ has provided Traffic Management solutions NationWide throughout New Zealand. They were seeking a rebrand as they entered a new phase and wanted a cohesive, future ready image that would more accurately convey their innovative and professional approach, and ability to service a broad range of industries and events with resources and staff at the forefront of their industry.

Their new logo was designed with a streamlined and modern feel, reminiscent of roads and planning, that conveys smooth movement within boundaries and open spaces and entry/exit points. Their brand colours of red and deep charcoal on a vivid white base, speak of safety and pragmatism, and the use of photography to demonstrate their industry in a literal sense allows potential customers to engage with the visible face of their business (the staff delivering the service), in a way that communicates approachable capability.

The revitalised branding has provided a sophisticated, yet approachable image that sets a new standard for the industry within New Zealand.