Client
Snowsafe

Scope
Visual Branding
Web Design
Television Commercial
Illustration
Marketing Collateral

Snowsafe brings together Snow Safety Inc, Australian Ski Patrol Association, and the Australian Ski Areas Association who have worked together to produce alpine safety information to make it easier for visitors to visit and enjoy alpine areas in safety and comfort.

Snowsafe provides education and resources to keep the public safe in the breathtaking alpine environment - which can be dangerous for the unprepared or inexperienced visitor.

The previous branding was outdated, and the site had become a difficult to navigate. We were appointed to create an engaging UX-friendly site with branding that appealed to a younger audience.

We retained the significant resources that were held within the site and reordered them so that they were easier to locate, updated the links so that resorts were accessible and provided a home for the films and guides that were available.

The resulting branding is fresh and interesting, and the site is easy for the client to maintain.