Client
Shoal Group

Scope
Visual Branding
Web Design
Illustration
Marketing Collateral

The Shoal Group helps clients define, manage, engineer solutions and deliver big projects in complex environments across Australia, New Zealand and the UK.

We assisted the group in expanding on their existing logo to develop a complementary brand expression that evolved and improved their existing identity, preparing it for the future.

We provided a comprehensive style guide, set of icons, illustrations, and visual devices that allows their staff to produce assets for internal and external use across the group.