Client
Odma
Optometry VIC/SA

Scope
Event Naming
Logo Design
Visual Branding
Web Design
Television Commercial
Illustration
Marketing Collateral

Run biennally, The O=Mega series is a joint venture between ODMA and Optometry Vic/SA. The series brings together the biggest eye care and eyewear fair in Australia and the most credentialed and largest annual optometry Clinical Conference in the Southern Hemisphere.

Our clients ODMA and Optometry Victoria/South Australia joined forces in 2018 to create this show, a first for the industry in this region, and a major step for both organisations. We were proud to work with their joint venture to facilitate the naming, logo, and branding of the event reaching an international audience of attendees and exhibitors.

The branding was then rolled out for the design of the website, animated video promoting the event, the promotional prospectus, and the event signage and collateral.

O=Mega19 was overwhelmingly well received, and we supported the joint venture in their successful bid to host the 4th International World Congress of Optometry at O=Mega21 in Australia, with Australian native botanicals striking imagery and a dynamic promotional video. Winning the bid was a koo for Australia and the industry.

We refreshed the branding for 2021, provided promotional collateral and a website for the event, which was sadly cancelled due to Covid.

O=Mega23 saw the rollout of the botanical branding, a website for the event, and design support with marketing collateral, signage, prospectus and advertising.