Client
Lineage Group

Scope
Logo Design
Visual Branding
Web Design
Video Production
Illustration
Marketing Collateral

Lineage is Australia’s first and only business family specialist firm, and was started by a team of professionals with a deep understanding of the needs of business families to navigate the tricky waters of strategy, governance and succession planning whilst managing legacies and family alignment.

We were retained at a point when the business was about to launch but they were unhappy with the creative branding that they had in place.

At very short notice we were able to take over the project and work with the Lineage team to provide a suite of branding that envokes professional warmth.

We provided amended logo and wordmark options that were more flexible, a suite of colours that were lively and gentle, orginal illustrations to add life and personality and templates for their team to use in speaking with their clients. We also comissioned creative head shots for the site we built, and provided digital marketing assistance for the launch across a number of platforms.

The launch was able to go ahead on time and to great success, and their business is thriving.