The politics editors at Kipp Harbor Times were covering the memorial development of former president Dwight D. Eisenhower. They needed a visual that conveyed the differing opinions surrounding the story.
Good copy should be condensed, emotive and conversational. It should strike the right tone and get your message across without using too much jargon or fluff and can be surprisingly hard to write.
Our copywriting team will tighten your messages, write blog posts, slogans or scripts for your video and help your website get the right message across with dynamic and simple language.
We’ll make it look easy and you can take the credit.
What does a copywriter even do?
That’s a fair question. We’ve all written letters, write emails all day and, if you are like most social media users, you probably don’t even read that much, so you could be wondering how a copywriter can help your business.
The answer is in tightening a message up, in text that makes Google pay attention, and in bringing your reader closer to you in a short space of time.
Any time you speak to your audience you need a tight message that cuts through. Tight writing, memorable writing – that’s copy. Good copy makes a point, great copy sinks under your skin, and sensational copy can be completely effortless, increasing your rankings on search engines.
As simple as a business name or as complex as a full website
Audiences have a shorter attention span than ever before, so copy that’s punchy and memorable, free of spelling errors and bad grammar is important - even in a meme. Websites benefit from better copy, Instagram bios need to be short, sharp & personality-filled, and videos with animation or 3D graphics will benefit from well written scripts to keep on point, especially since so many clients need words as well as voiceovers for those watching on silent.
The other benefit is stress relief! It can be so stressful putting your own message out there, and having a third party speak on your behalf helps you to be more objective. A good editor knows when to hold you back and when to push you further.
How to get the best out of a copywriter
To be honest, it’s still good to write your own copy as a starting point. Having to sit down, think about what you want to say and how you want to say it can help to solidify your ideas and identify where you might need help. It may be that all you need is for a copywriter to rearrange your thoughts in a more persuasive order, check spelling and grammar, and reword sections for better SEO rankings.
There will be times when you don’t know what you want to say but can provide a brain dump of words, lists and thoughts that can act as a great starting point. And if even that sounds like a challenge, perhaps after a series of emails or a briefing we can develop an agreed starting point to bounce from. We have a great form available that allows clients to throw down ideas as a starting point.
Keeping your voice
Branding your business is also about the voice that you speak to your customers in, and using a copywriter ensures that your message is consistent, conversational and clear. Ensuring you use the one voice throughout your website and documents gives a great impression. If you already have great copy that exists from earlier days, we can tweak it if necessary to make it current without destroying what makes it special. Rebranding copy is an art in itself.
How much does it cost?
Most copywriters charge by the hour and our services start at $95.
When we quote on a website, we often throw limited copywriting into that mix (can’t help ourselves), but we can provide packages to almost any budget.